Billy's Blog
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April 14, 2015, 8:31 AM

Most Bang For Your Buck

If you ever analyze advertising you'll notice that they understand how to get the most bang for their buck.

If you are watching ESPN, you'll see a lot of commercials about beer, hair replacement products, and sports fantasy websites. These advertisers know that primarily men from 25-55 years of age are watching this network. 

My family likes the show, Matlcock. We record it and don't really watch the commercials, but if you do see a commercial it's a lot of commercials about retirement, Medicare plans, and life insurance. The advertisors know that there is typically an older crowd who watches Matlock. 

These advertisors don't want to try to sell electric wheelchairs to 25 year olds or exercise equipment to 80 year olds. They know they must be smart to get the most bang for their buck. They want their advertising to work. 

When I ask people to hold up their hand if they are in church today because of some type of personal invite almost everyone raises their hands. Here's how it breaks down on average in America when it comes to invites to church.

2% by advertisement

6% by pastoral invitiation

6% by organized evangelistic campaign

86% by friends and relatives

This week at church we are talking about the power of the invite. Not only is the personal invitation the best strategy by a LONG shot, but something really cool happens when you do this. You are becoming a part of the mission of the church. Ephesians 3:9-10 tells us that the mystery, the truth about Jesus, would be revealed through the church. The church is us...the world is going to find out about the good news of Jesus through us...that's pretty cool. 

The church has tried lots of things throughout the years to reach people...it's why we have the statistics. But as you can see the real bang for our buck happens when people invite people. 

The first glimpse people have of Jesus is usually not in a movie or in the Bible or in church. Usually the first glimpse people have of Jesus is us...Christians. The first encounter they have with Jesus is us. Let's make it a great one this week!


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